Taos Woman

Mover & Shaker: Wanda Lucero

State Farm Insurance agent


Title(s) and work responsibilities:

State Farm Agent: Small business owner responsibilities are broad and diverse encompassing all aspects of business including vision and strategy, financial management, human resources, marketing, growth and development just to name a few. 

Although I enjoy most aspects of owning a small business, I absolutely love my profession, my team, my clients, my associates and my community. Being in a position to exchange information with my clients about what their hopes and dreams are and provide assistance with protecting their property, assets and income from what could go wrong while ultimately planning for making things go right is what brings me joy. 

How many years in present occupation?

Thirty seven years have blessedly flown by due to the fact that my occupation truly is my avocation of helping others.

List any involvement with groups/nonprofits:

I’ve been involved with and support many groups and nonprofits however, my main focus is currently on my family, health and business. My community efforts include women’s issues thus, I enjoy participating with the Taos Community Foundation’s Women in Philanthropy group. Youth issues are also important to me.

I’m working with Nickie McCarty, Taos High Schools athletic director, who recently shared the need of raising funds for replacing the scoreboard at Anaya Field, which has been estimated at $70,000.

What do you think is the most pressing issue for women in the workplace?

Although we’ve come a long way over the years, gender bias and work-life balance are both issues that continue to impact women in the workplace.   

If you could go back and tell your 18-year-old self anything, what would it be?

You have tremendous and unique gifts. Treasure those gifts and pursue the path that will allow your gifts to flourish. Let your inner light shine! There are no challenges, only opportunities. Happiness is created when your actions match your values. Remember to feed your intellect, spirit and body every day. Find your joy and celebrate it every moment possible.


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