KNOW YOUR NEIGHBOR: Genevieve Oswald

Taoseña manages multiple businesses

By Kathy Córdova
For The Taos News
Posted 10/17/19

Business-minded people often think of how to stimulate the economy, own multiple companies and rely on past experiences to strengthen current commercial interests and pursuits. Genevieve Oswald joined the above-mentioned ranks as the owner of two local businesses.

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KNOW YOUR NEIGHBOR: Genevieve Oswald

Taoseña manages multiple businesses

Posted

Business-minded people often think of how to stimulate the economy, own multiple companies and rely on past experiences to strengthen current commercial interests and pursuits. Genevieve Oswald joined the above-mentioned ranks as the owner of two local businesses.

"I own Shree Yoga, and Clean Taos dry-cleaning and laundry services," Oswald said in a recent interview. She added her philosophy on business and other aspects of her life: "If you're going to do something, do it well, with principle."

Shree Yoga

Oswald's first business, Shree Yoga, is located at the 112-C Camino de la Placita adobe building, in a patio space. The business opens at 7 a.m. and closes at 7 p.m. seven days a week. "Shree is a communal space designed to empower and uplift everyone who enters. Shree Yoga is rooted in celebration of intrinsic goodness and the awareness spirit of an aware and aligned body," according to Shree's website. The communal space provides a seasonal schedule aimed to assist body, mind and soul. Shree offers a variety of classes at various times throughout the day.

Oswald runs the business along with Suki Dalury.

Clean Taos

She opened her dry-cleaning business with her husband, Nathan Oswald, on Sept. 17 of this year. However, preparations occurred long before this date. "During a conversation with Bell of La Bell Cleaners, I learned that the business was closing. I started wondering how many people would go to Santa Fe for their dry cleaning. That's when I decided to look into the possibility of opening a dry cleaning business," explained Oswald.

Since June 2018, Oswald slowly began a big infrastructure program at 206 Paseo del Pueblo Sur, the former location of La Bell's. The remodel included plumbing, electrical work and forming relationships with out-of-state firms (e.g., California) for equipment. Phoenix Mechanical worked on the facility for six months prior to the opening.

"I'm happy to open and provide a service to the community. The business is environmentally friendly, and we focus on doing a good job," said Oswald.

Clean Taos, as the owners call the business, opens from 8 a.m. to 6 p.m. weekdays and 9 a.m. to 2 p.m. Saturdays. The work includes dry cleaning, washing and folding and linens.

Family

"My husband, Nathan, an amazing man of many talents, works the front desk. I couldn't do it without him," Genevieve Oswald said. The couple wed 10 years ago.

"I was born here in Taos. My parents are Lynne and Sonny Boy Robinson, and my sister and I lived in the Harwood Apartments, which are now offices. I'm a 1999 graduate of Taos High School. Even though I left Taos for a while, I missed this community so much that I always returned where I belong," she said.

Genevieve's sister, Angelina, married Lee Backer with whom she helped open The Cellar, a wine shop. The Oswalds enjoy her sister and brother-in-law's four children - they are all planning to do pumpkin carving and gathering ideas for celebrating the upcoming holidays.

Other employment

It stands to reason that an active businessperson explores other commercial firms for learning purposes. Oswald's résumé includes such opportunities. She worked at Leaping Lizards, a preschool for youngsters, for two years. She had a two-year stint managing The Love Apple restaurant, owned by Jennifer Hart. For 10 years, off and on, Oswald worked at The World Cup Café. She left that business five years ago, but greatly misses the late owner, Patrick Larkin, who was killed in August.

Community involvement

For the past year, Oswald served on the Taos MainStreet organization board. "I'm excited about growing the economy of locals, not just so they can survive, but so they can thrive. I plan to continue on this helpful path," said Oswald.

She also attends Taos Town Council meetings. "I live downtown, so I want to be part of the process and have a voice. Since I own businesses, I think I should know what's happening. Younger people move away to find good-paying jobs. Some of the young ones die from drug overdoses or deaths due to alcohol. As a community, we must do what we can to help those people and others," Oswald said.

Favorites

Two businesses require much time, so Oswald treasures the rare opportunity for extra moments. Time with family remains her priority. Naturally, she practices yoga for self-improvement and pleasure, and also likes to read Russian novels and books on yoga and spiritual topics. Oswald watches television and claims "Friday Night Live" as her favorite program. Her travels include four of the seven continents, and she stated, "I can't wait to go to Siberia."

When possible, she visits and enjoys her husband's family ranch three hours east of Taos.

"Mac and cheese and pizza anytime" top Genevieve's special foods list. She loves coffee and claims to drink more than she should.

Other favorites include all shades of the colors pink and red, and sunrises and sunsets. She adores the ocean and laughter. She added, "I like living here, going to the grocery store and seeing people I know. Being alive is quite a gift."

"I chose a busy life, one of my own design. I'm hoping that whatever I'm doing will be of benefit to others," concluded Oswald.

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