Guest column

Expanding our local economy with an emphasis on year-round activities

By David Norden, CEO
Taos Ski Valley
Posted 6/28/19

Now, more than ever, people are looking to spend their summer vacations in mountain towns like Taos where they can find a wide range of cultural and recreational activities. As such, Taos Ski Valley is

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Guest column

Expanding our local economy with an emphasis on year-round activities

Posted

Now, more than ever, people are looking to spend their summer vacations in mountain towns like Taos where they can find a wide range of cultural and recreational activities. As such, Taos Ski Valley is advancing rapidly on plans to provide Taos visitors with more year-round options. In addition to developing a robust lineup of activities in the Ski Valley, we are proud of several new partnerships that we have recently been formed with rafting operations, fly fishing guides, and hot air balloon companies to name a few so we can direct guests to some of the best attractions in the region.

We are delighted to have the Taos School of Music, Taos Opera Institute, and the German School back in residence. Adding to the vibrancy of these cultural groups, each year we expand our event programming to our list of things to do and this summer is shaping up to be our best yet. Beginning July 6, we launch our “Twelve Weeks of Taos” event series bringing activities to Taos Ski Valley every weekend throughout the summer.

The “Twelve Weeks of Taos” lineup includes everything from thrilling recreational events to food and culture:

  • July 6: Bacon & Brews
  • July 13: Music at The Bavarian
  • July 20: Music at The Bavarian
  • July 27: Yoga Festival
  • August 3: Up & Over: 10k Trail Run
  • August 9–11: Archery Festival
  • August 17: Music at The Bavarian
  • August 23–25: Summer Wine Festival
  • August 31: Mutt Strut
  • September 7: Ceramics & Spirits
  • September 14–15: Oktoberfest Celebration
  • September 14: Kachina Peak Marathon
  • September 20: A Night of Philanthropy

In addition to this scheduled series of events, the Kachina Basin area of our property is rapidly evolving into the perfect portal to the mountains for those that wish to enjoy the region’s spectacular outdoors. Scenic chairlift rides have resumed this summer on Lift 4. A beautification project that is currently underway will make it easier to access popular hiking routes with new pathways designed to meander through a pretty alpine environment from parking lot to designated trailheads. Improvements to the longtime favorite Williams Lake hiking trail have been completed, giving hikers an enriched wilderness experience. And once back from any mountain excursion, families will be able to celebrate the day with friends on the new expanded Bavarian deck while children burn off their last bit of energy on new, kid-friendly bouldering rocks placed in view for parents to watch.

Kachina Basin is also home to the newly renovated Phoenix restaurant designed to support a growing conference and wedding business, which also contribute to year-round vibrancy.

Looking to the future, we’ve started construction on several new mountain bike flow trails. Our first priority is to focus on the broadest segment of the mountain bike market with two beginner/intermediate trails, which will be lift serviced by Lift 4 in the Kachina Basin. These scenic trails will offer 6.5 miles of traversing terrain, featuring berms, rollers and bridges, all designed to appeal to a wide range of rider ability levels.

Finally, The Blake, our beautiful new hotel opened in February 2017, is open for summer business. We are proud to announce that it was recently recognized by MSN as the top hotel in New Mexico.

Taos Ski Valley is rapidly moving from a seasonal ski area to a year-round destination. We invite you to join us and take part in the fun.

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